Antibody-drug conjugates (ADCs) are an emerging class of cancer therapeutics that use the specificity of a monoclonal antibody to bring potent drugs to cancer cells, while minimizing effects on healthy cells. This short, cinematic video was created to summarize the basic mechanism behind ADCs, specifically showcasing the calicheamicin class of drugs that cause cell death by inducing double-stranded DNA breaks.
This project was envisioned as something that could be shown at a biotech trade show booth, aimed at educating interested industry members. Because of the intended setting, I focused on using visual storytelling with supporting captions. Bold, contrasting colours were utilized to help the viewer easily distinguish the key players in the mechanism, and larger text labels were used to ensure that they would be legible from a distance.
Blender・After Effects
